PRODUCTION: Final Cut

Changes made since last rough cut:

- sharpened low quality clips 

- dispersed videos of younger Olivia

- added more cuts and synched up editing

- fixed final flashback timing

Alternate Videos:

VISUALISER: In order to create a complementary video to the main music video, I created a visualiser. I used a template I found on pixabay.com, and edited it in Final Cut Pro X adding the mp3 of the song and a title with the name of the song and artist. This creates more reach as it serves a different purpose and attracts a different audience. By showing a generalised visual, this can reach a larger/mainstream audience. 

LYRIC VIDEO:

To create this, I chose a Timelapse I had originally created for the main music video but chose not to use, which created a strong link with the video. In order to create a link with the digipack and socials, I colour graded the video to have the purple, pink and blue tones that I have chosen as they strongly connote my chosen genre of electro-pop. I looped the video as this is a convention of lyric videos, and chose a simple sans-serif font which I italicised to appear slightly more feminine. I typed two lines of lyrics at a time and maintained them in the same location throughout to keep it consistent. 

BLOOPER: In order to create a complementary video to the main music video, I compiled a "blooper" edit. This creates more reach as it serves a different purpose and attracts a different audience. By showing more relatable elements, this also creates a stronger parasocial connection with her fans, and they personally identify (UGT) with her more.