POSTMODERNISM

Postmodernism- is a philosophy and textual analysis stance focusing on the removal of modernism's "grand narratives" and the certainty of knowledge and meaning. A postmodern text typically features self-critique such as irony or satire, and rejects binary opposition (Levi-Strauss) and linear narratives. This can be found across art, literature, and film, but music video is by design a postmodern text, due to its elliptical (Vernallis) nature.

Deconstructionism- is an approach to understanding the relationship between text and its meaning. It is part of postmodernism as it also believes in the disregard of true textual forms over appearances. 

Simulacrum (Baudrillard):

According to his 1981 book "Simulacres et Simulation", Baudrillard defines simulacrum as:"The simulacrum is never that which conceals the truth—it is the truth which conceals that there is none. The simulacrum is true."

In the book, he examines: "the relationships between reality, symbols, and society, in particular the significations and symbolism of culture and media involved in constructing an understanding of shared existence." 

According to Baudrillard, symbols and signs have replaced meaning in society, and that the human experience is a simulation. 

Simulacra refers to "copies that depict things that either had no original, or that no longer have an original", while simulation is the "imitation of the operation of a real-world process or system over time."

Possible influences: 

The conventions of electro-pop could be seen as simulacra, my evaluation question responses are a simulacrum of previously established codes and signifiers. I can also intertextually reference (Kristeva) other media formats and that would create a simulacrum.